The Key Benefits of Deploying a Customer Loyalty Program in Small Business CRM | by Patricia Jones With the growth of easy to use CRM software platforms, customer loyalty programs have been entrusted with a new recognition in recent years for many reasons. Primarily, customer loyalty programs have gained so much prominence as they have become an expected part of customer experience with any brand that is looking for stellar business growth. In 2008, only 12% of businesses used cloud-based CRM. This figure has now increased to 87% - SuperOffice Click To Tweet Nevertheless, in today’s competitive marketplace, simply implementing a traditional customer loyalty program for the consumers of its brand is not enough. In fact, in a recent survey conducted by a global research and advisory firm providing advice, insights, and tools for leaders in IT, customer service and support, finance, HR, marketing, legal and compliance, sales, and supply chain functions across the...